Tradeshow Ready for Blueprint Installations

Client

Blueprint Installations, a gym equipment logistics and installation company preparing for a major industry trade show. Their goal was to present themselves as a credible, established service provider in a highly competitive market.

Challenge

Blueprint Installations had strong operational experience and industry knowledge — but no digital presence. With a trade show just two days away, they needed:

• A professional landing page to legitimize their business

• A clear list of services to present to potential partners

• Direct contact access for inbound inquiries

• A polished brand presence that matched their real-world expertise

This wasn’t just about building a website. It was about creating immediate credibility under extreme time constraints.

Approach

Eleven12 moved quickly and strategically, focusing on clarity, speed, and impact.

Platform:

Framer — chosen for rapid deployment, performance, and ease of future iteration.

Features Delivered:

• One-page marketing site structured for trade show traffic

• Clear service breakdown (transportation, installation, logistics)

• Direct email contact integration

• Clean, professional brand positioning

• Mobile-optimized layout for on-the-floor booth browsing

Process:

We condensed our typical discovery and execution workflow into a rapid sprint:

• Same-day kickoff

• Immediate content structure and hierarchy

• High-impact, no-fluff design

• Iterative feedback loop within hours, not days

• Live deployment within 48 hours

Instead of overcomplicating the build, we focused on:

• Messaging clarity

• Visual credibility

• Conversion simplicity

Results

The site launched before the trade show deadline.

Blueprint Installations entered the event with:

• A professional digital presence

• A clear, trustworthy brand message

• A centralized point of contact for follow-ups

• Increased legitimacy in conversations with vendors and partners

The rapid launch ensured the business showed up prepared — not scrambling.

Eleven12’s Value

This project demonstrated our ability to combine:

• Strategic clarity

• Operational speed

• Clean execution

We didn’t just “make a website.” We created a digital anchor point that supported real-world business growth under pressure. Even in a compressed timeline, we maintained structure, brand alignment, and scalability — ensuring the client could build on this foundation long after the trade show ended.