Securing Document based MVP with TrustedCopy

Client

TrustedCopy, an early-stage SaaS startup building a digital certification platform that enables users to securely timestamp and verify documents — similar to a modern digital notary.

Challenge

TrustedCopy had a strong technical concept but needed clarity across two critical areas:

1. Brand identity — to establish trust and credibility in a sensitive space

2. Product design — to translate a complex certification process into a simple user experience

Their main challenges included:

• No established brand identity or visual system

• A technically complex idea that needed simplification

• The need to build user trust immediately

• Designing an MVP that could be shown to investors and early adopters

• Structuring the platform for future scalability

The challenge wasn’t just to “design an app.” It was to define how the product should feel, look, and function from day one.

Approach

Eleven12 partnered with TrustedCopy to create both the foundational brand identity and the MVP product experience.

Brand Foundation

Before designing the product, we established:

• Logo and wordmark

• Brand typography system

• Color palette rooted in trust and credibility

• UI visual language

• Foundational brand guidelines

Because the platform operates in a trust-sensitive category, the brand needed to communicate:

• Security

• Authority

• Legitimacy

• Simplicity

The identity was built to feel modern yet dependable — not overly technical, not overly corporate.

MVP Product Design

With the brand established, we designed the MVP experience from the ground up.

Core Focus Areas:

• User onboarding flow

• Document upload experience

• Timestamp certification workflow

• Verification confirmation interface

• User dashboard for managing certified files

• Clear visual trust indicators

• Future-ready feature expansion framework

Product Strategy

Digital certification can feel complex or intimidating.

We structured the UX to:

• Minimize friction during upload

• Simplify the certification process into clear steps

• Visually reinforce trust at key moments

• Clearly present proof-of-certification outputs

• Design for scalability beyond the MVP

Instead of overloading the initial build, we prioritized clarity and validation.

Results

TrustedCopy launched with:

• A cohesive brand identity aligned with their mission

• A defined MVP product experience

• A clear certification workflow

• A scalable UX foundation

• A presentation-ready platform for investor discussions

The result was not just a product prototype — but a brand-backed SaaS foundation.

Eleven12’s Value

This project demonstrated our ability to:

• Establish brand identity in high-trust industries

• Translate technical concepts into intuitive workflows

• Structure MVP products for growth

• Align branding and UX from inception

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We didn’t just design screens. We built the foundation of a SaaS company — visually, strategically, and experientially.