Zaia means light

Client

A faith-based startup led by the former CMO of Amazon Media, with a mission to create the first centralized digital hub for faith communities worldwide.

Challenge

Faith communities lacked a single, purpose-built social platform where they could connect, share, and support one another. Existing tools like TikTok, Facebook, and Twitter were fragmented and didn’t provide a safe, central place for faith-based expression.

The challenge: design a scalable MVP that could blend the best of mainstream social media—short-form video, prayer requests, and donations—into one cohesive platform.

Approach

Eleven12 partnered with the client to design the MVP end-to-end, translating their existing brand into a consistent design system that could scale.

Key steps:

• Sprint-based collaboration → weekly checkpoints with the client team.

• Competitive research → mapping TikTok, Facebook, and Twitter mechanics against faith-based needs.

• Hi-fidelity focus → moving quickly into high-fidelity prototypes to accelerate stakeholder alignment.

• Design system → establishing a reusable foundation for typography, colors, and components to ensure consistency.

• Cross-functional alignment → we collaborated with both client leadership and their development team early, ensuring feasibility.

MVP Features Designed

• TikTok-style feed for short-form faith-based content.

• Prayer request posts with community interaction.

• Donation flows for supporting faith-based causes.

• Livestream capability (concepted) for worship services and events.

Results

• The MVP launched successfully on both the App Store and Google Play Store.

• Eleven12’s design system and UX foundation allowed the client’s developers to implement quickly without losing fidelity.

• The platform’s initial release provided the framework for future features like livestreaming and community-driven giving.

Eleven12’s Value

This project reflects Eleven12’s strength in enterprise-caliber product design for startups. By considering all stakeholders early—clients, developers, and users—we delivered a design system and MVP experience that respected both timeline and effort while setting the foundation for scale.