Website
Marketing Pages
CMS
Body Alliance Franchise
Sep 25, 2024
Client
Body Alliance LV, a physical therapy and performance training startup with strong local community roots and ambitions to scale as a franchise.
Challenge
Although Body Alliance had an established reputation offline, they lacked a digital presence to support growth. Their main pain points were:
No centralized web platform to represent their brand.
Outdated systems that couldn’t scale with new locations.
A need for fast, flexible franchise landing pages to capture leads and fuel expansion.
The challenge wasn’t just to “make a website”—it was to build a foundation for franchise growth.
Approach
Eleven12 partnered with Body Alliance LV to design and develop a custom CMS-driven web system from the ground up:
Platform: Wagtail CMS with a custom Django-based frontend for performance and scalability.
Features Delivered:
Lead capture via smart forms
SEO and marketing funnel setup
Scalable structure for future franchise websites and landing pages
Extended branding integrated into a modern digital identity
Process: Worked in sprints with weekly reviews, keeping progress aligned with both business and technical goals.
Branding: We extended and polished their existing identity, ensuring the web presence felt authentic but elevated.
Results
The new platform launched successfully, establishing Body Alliance’s first professional digital presence.
The system provided a clear path to create franchise-ready sites instantly.
The new digital foundation helped the client secure additional funding to equip and expand gyms.
Client satisfaction led to repeat business: we’ve since partnered with them on new ventures, including collaborations with other gyms.
Eleven12’s Value
Our approach blended speed and scalability—not just solving the immediate problem, but setting Body Alliance LV up for long-term franchise success. As a team with startup expertise, we ensured the solution supported growth and funding, rather than becoming another short-term patch.