Streamlining Party Decoration Requests with Leila Red Studio

Client

Leila Red Studio, a boutique party decoration and event styling business known for high-end, customized event experiences and strong word-of-mouth referrals.

Challenge

Leila Red Studio had a growing reputation — but their booking process was manual and inefficient.

Their pain points included:

• Clients emailing back and forth for quotes

• Inconsistent intake details

• Time lost qualifying leads

• No centralized booking system

• Limited scalability during busy seasons

The challenge wasn’t just to “build a website.” It was to turn a service-based creative business into a streamlined digital booking experience.

Approach

Eleven12 partnered with Leila Red Studio to transform their offline booking model into a structured digital workflow.

Platform:

Shopify with a fully custom theme and tailored workflow integrations.

Features Delivered:

• Custom-designed Shopify theme aligned to brand aesthetics

• Structured booking flow replacing manual email requests

• Quote request system with structured intake forms

• Service package presentation with clear pricing tiers

• Custom product-style service templates for easier checkout

• Automated inquiry routing and notifications

• Mobile-first booking experience

Workflow Design:

Instead of treating this as a typical e-commerce store, we engineered Shopify to function as a service booking platform:

• Clients select event type

• Input event details

• Choose decoration packages

• Submit structured request

• Automated internal tracking and follow-up

This removed ambiguity and reduced friction for both the client and the business owner.

Results

The new digital platform:

• Eliminated excessive back-and-forth emails

• Reduced quote turnaround time

• Improved lead qualification

• Increased booking clarity

• Created a polished, premium online presence

Most importantly, Leila Red Studio gained operational leverage — allowing the founder to focus on creative execution rather than administrative chaos.

Eleven12’s Value

This project demonstrated our ability to go beyond visual design and build scalable digital systems for service-based businesses.

By combining:

• Custom Shopify theme development

• Workflow engineering

• UX-driven intake design

We helped transform Leila Red Studio from a manually operated business into a digitally structured brand capable of scaling. This wasn’t just a website launch — it was a workflow upgrade.