Helping Local Chamorro Food Legends RedRiceLV

Client

RedRiceLV, a well-known Chamorro restaurant in the Las Vegas Valley with strong community roots and a loyal local following.

Challenge

RedRiceLV had built its reputation offline — through food, culture, and word-of-mouth — but their digital experience was outdated and fragmented.

Their main pain points included:

• An outdated website that didn’t reflect the brand’s popularity

• Online ordering that wasn’t fully optimized

• Catering inquiries handled manually

• POS systems not fully aligned with digital ordering

• Operational inefficiencies between in-store and online systems

  
  

The challenge wasn’t just to refresh the website — it was to modernize their digital ordering infrastructure while preserving the authenticity of the brand.

Approach

Eleven12 partnered with RedRiceLV to redesign their digital presence and streamline both in-store and online operations.

Platform:

Custom Shopify theme tailored to restaurant commerce workflows.

Features Delivered:

• Fully custom Shopify theme aligned with brand identity

• Mobile-optimized ordering experience

• Streamlined catering order flow

• Clear menu presentation with structured categories

• Integrated plugins aligned with existing POS system

• Unified ordering structure between in-store and online

• Simplified customer checkout experience

Systems Integration

Rather than treating this as a simple redesign, we engineered the backend workflows to align with their existing point-of-sale system.

This included:

• Synchronizing product structures

• Ensuring order flow accuracy

• Reducing manual reconciliation

• Supporting catering scale without adding administrative burden

The goal was operational clarity — not just aesthetics.

Results

The new platform delivered:

• A modern, polished web presence that matched their local reputation

• Improved online ordering experience

• More efficient catering intake

• Better alignment between digital and physical operations

• Reduced friction between POS and e-commerce workflows

RedRiceLV now operates with a streamlined digital foundation that supports both daily service and large-scale catering.

Eleven12’s Value

This project highlighted our ability to:

• Respect brand heritage and community identity

• Build commerce systems that integrate with real-world operations

• Align Shopify with POS infrastructure

• Modernize digital workflows without disrupting daily business

We didn’t just redesign the site — we created a more unified operational system that supports growth and scale.