Project study / editorial review
BRNZ
A luxury fashion vision, brought to life through Shopify.
Ecommerce Development · Shopify Theme Engineering · Design Collaboration
- Client
- BRNZ
- Engagement
- E12 / Eleven12 client project
- E12 client engagement
- E12 / Eleven12 contracted development for BRNZ. Original visual design is Corttni Grier, not E12.
- Industry
- Contemporary Fashion & Ecommerce
- Timeline
- Approximately two weeks
- Status
- Launched
Overview
From creative vision to working storefront
BRNZ is a contemporary womenswear label created by two East Coast entrepreneurs with a background in fashion.
As the founders prepared to launch their collection, they wanted an online shopping experience that felt as intentional as their clothing: minimalist, refined, and distinctly premium.
With the brand's creative direction and website designs already established, E12 was brought in to develop the Shopify storefront.
Our responsibility was to translate the supplied designs into a functioning ecommerce experience, collaborating closely with the independent designer and BRNZ's founders throughout development.
The storefront was developed and validated in approximately two weeks.
The Challenge
Building an online-first fashion business
BRNZ was launching without an existing ecommerce storefront.
The founders knew their audience and had a clear vision for the brand. They needed a website that could serve as their primary sales channel while preserving the visual qualities of a contemporary luxury fashion label.
The challenge was technical execution: taking an established collection of designs, layouts, and interactions and implementing them within Shopify's commerce platform.
The implementation needed to respect the designer's intent while providing the functionality required for an online store.
The Approach
Collaboration between design and development
E12 worked directly with BRNZ's independent designer to understand how the proposed storefront should translate into Shopify's template structure.
The designer guided the visual direction, intended interactions, and application of the brand identity.
Our development work focused on building the required Liquid templates, applying custom CSS, and translating the supplied specifications into functioning pages.
Throughout the project, local development previews allowed the designer and business owners to inspect the implementation, provide feedback, and validate changes before launch.
This process kept the creative direction and technical implementation aligned without introducing unnecessary platform complexity.
Design to implementation
Design and implementation
The supplied homepage design and live storefront use the same campaign image. Matching views document implementation correspondence, not pixel-perfect identity or authorship of every current element. Production capture dated 13 November 2026.
Homepage correspondence
Product comparison
Garment photography and product-template structure correspond. The design contains a placeholder title, price, and preorder text; production contains updated merchandising.
Collection design reference
The supplied collection uses nine repeated placeholder cards and an earlier category and filter arrangement. The live page uses current products. This is a template reference, not an exact current-content comparison.
The Solution
A custom storefront built on Shopify
- 01
Custom theme implementation
We translated the supplied designs into functioning Shopify Liquid templates, preserving the intended page structure and presentation.
- 02
Consistent storefront styling
Custom CSS brought the designer's visual specifications into the storefront, supporting a cohesive experience across the implemented templates.
- 03
Platform-native architecture
By working within Shopify's established commerce capabilities, the project avoided the overhead of developing a separate shopping platform.
- 04
Collaborative validation
Local previews created a direct feedback loop between design and development, allowing the founders and designer to review the implementation throughout the project.
Responsive presentation
Desktop and mobile
Desktop and mobile are shown separately so the mobile interface remains readable. The comparison is not shrunk into a single image.
The Delivery
Ready for launch in approximately two weeks
A structured, template-based development approach allowed E12 to complete the theme implementation and validation in approximately two weeks.
Once the storefront was ready, BRNZ's team handled its product population and launch preparations.
The website subsequently launched, becoming the brand's online shopping destination.
Following delivery, E12 supported minor styling adjustments and bug fixes.
An ecommerce foundation for a new fashion label
BRNZ successfully launched its Shopify storefront, providing a dedicated shopping destination for its collections and products.
The founders expressed strong satisfaction with the implementation and the collaborative development process.
The engagement demonstrates E12's ability to work alongside independent creative teams, translate detailed designs into production technology, and help businesses establish their digital storefronts efficiently.
No sales or conversion performance improvement is claimed.
The E12 Perspective
Thoughtful engineering makes creative direction usable
Good digital execution doesn't always require inventing new technology.
When a business has a clear creative vision, the right development partner can bring that vision to life using reliable, established platforms.
For BRNZ, that meant respecting the designer's work, embracing Shopify's capabilities, and focusing on a functioning storefront the founders could take into market.
Project details
- Client
- BRNZ
- Engagement
- E12 / Eleven12 client project
- Industry
- Contemporary Fashion & Ecommerce
- Services
- Shopify Theme Development, Frontend Implementation, Design Collaboration, Post-Launch Support
- Technology
- Shopify Liquid, Custom CSS
- Timeline
- Approximately two weeks
- Status
- Launched
Credits
- Shopify theme implementation: E12 / Eleven12
- Visual design and creative direction: Corttni Grier
- Brand, products, and merchandising: BRNZ
Contact
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admin@e12.agency
Helpful to include
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- What isn't working today
- Where your team needs support
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