About
Small studio. Lead & Principal-level experience.
E12 is an independent, founder-led digital product and technology studio. We work with businesses on new digital experiences, practical improvements, and ongoing technology partnerships.
The founder
Meet Ruigie Bilaro.
E12 is led by Ruigie Bilaro, a principal consultant with experience across enterprise design systems, multi-brand platforms, and independent digital products.
That experience informs our work with businesses: translating ideas into working websites and applications, simplifying workflows, and creating foundations teams can maintain and build on.
The person you speak with first is the person accountable for the work. Specialist contributors join when the scope calls for them, and you will know who is involved before work begins.
Founder experience
Enterprise experience, applied to practical digital challenges.
The organizations listed reflect the founder's individual professional experience. They are not presented as E12 client engagements, and no confidential project material is shared here.
Hilton
Hospitality
Mobile design systems, governance, and product experience
- Mobile design systems
- Governance
- Product experience
Universal Destinations & Experiences
Entertainment & travel
Multi-brand design foundations and semantic color architecture
- Multi-brand foundations
- Semantic color
- Design tokens
Fannie Mae
Financial services · Engagement through SitePen
Enterprise design system governance and multi-product consistency
- Enterprise governance
- Multi-product consistency
Streamlytics
Data & technology startup
Founding product design and early product development
- Founding product design
- Early-stage product
Pigeonly
Consumer technology
Multi-product UX and design leadership
- Multi-product UX
- Design leadership
Client work and independent projects.
BRNZ and Body Alliance are E12 client engagements. VIPCheckin is a founder-led, unpaid independent project. Each project identifies its contribution, collaborators, and the work delivered.
Method
Clear priorities. Visible progress. A practical handoff.
Agree on the priorities, make progress visible, and keep the next improvement in view. Each engagement starts with a focused scope and a shared understanding of what comes next.
Discover
Find what is actually causing friction.
Architect
Define foundations that hold up over time.
Build
Produce the work, with AI where it saves time.
Validate
Check the work against agreed standards.
Enable
Hand over so your team owns it.
Agency partnerships
Specialized expertise, without permanent overhead.
E12 partners with agencies and consultancies that need experienced digital product support — websites, commerce, design systems, or ongoing operations — whether for a focused engagement, embedded collaboration, or specialist delivery.
What's next for your business?
A new website. A better digital product. A workflow that needs simplifying. Or a technology partner to help you keep moving.
Tell us what you're working on.
Opens a new message in your email app.