Bringing The Little League Football Community Together with Little Hot Shots

Client

Little Hotshots, a youth football training program founded by Sammy — a former professional football player from the UK — now coaching children in the suburbs of Los Angeles. The brand focused on fun, skill development, and community, serving young athletes through league days, 1-on-1 sessions, and group trainings.

Challenge

Little Hotshots had strong word-of-mouth momentum and a clear coaching identity, but lacked a structured digital platform to manage bookings and scheduling.

Their key challenges included:

• No centralized booking system

• Parents scheduling via text and email

• Difficulty managing league days and private sessions

• No structured package offerings

• A need for a child-friendly, energetic web presence

The challenge wasn’t just to “build a website.” It was to create a digital system that made scheduling effortless for parents and manageable for the business.

Approach

Eleven12 partnered with Sammy and his wife to design and develop a custom Shopify-based booking platform tailored specifically for youth training.

Platform:

Custom Shopify theme built around scheduling workflows.

Features Delivered

• Fully customized Shopify theme reflecting the playful, youth-focused brand

• Structured booking flows for:

  
  

  • League days

  • 1-on-1 training sessions

  • Group training packages

  
  

• Third-party scheduling integrations customized to fit their service model

• Automated booking confirmations

• Clear package tiers and pricing structures

• Mobile-first parent-friendly experience

• Backend configuration for simplified session management

Workflow Engineering

Rather than relying on default Shopify functionality, we engineered the system to behave more like a service scheduling platform than a traditional e-commerce store.

We customized and integrated third-party scheduling and package plugins to:

• Simplify appointment selection

• Reduce back-and-forth communication

• Automate booking confirmations

• Organize training sessions efficiently

We collaborated closely with Sammy and his wife to refine user flows until the system matched how they actually operate in real life.

Results

The new Little Hotshots platform:

• Centralized all bookings online

• Reduced manual scheduling friction

• Provided a professional, trustworthy web presence for parents

• Created structured revenue through defined training packages

• Became a consistently used tool for managing sessions

The system now supports day-to-day operations without adding administrative burden.

Eleven12’s Value

This project demonstrates our ability to:

• Translate service businesses into structured digital systems

• Customize Shopify beyond traditional retail use cases

• Integrate third-party scheduling tools seamlessly

• Align digital workflows with real-world operations

We didn’t just design a fun website. We built an operational engine that supports growth, organization, and community engagement.