American Steel Manufacturing for Applied Core Technologies

Client

Applied Core Technologies (ACT), a cookware manufacturer launching a new line of American-made steel pans designed for durability, performance, and long-term craftsmanship.

Challenge

ACT was entering a competitive consumer market with a strong manufacturing foundation — but no established direct-to-consumer digital presence.

Their key challenges included:

• Launching a new brand from the ground up

• Creating a professional e-commerce storefront

• Communicating the value of American-made steel cookware

• Structuring product pages to educate customers

• Establishing backend systems for inventory and order management

This wasn’t just about putting products online. It was about creating a launch-ready commerce foundation for a new venture.

Approach

Eleven12 partnered with ACT to build a custom Shopify storefront engineered for clarity, performance, and scalability.

Platform:

Custom Shopify theme tailored to product storytelling and long-term growth.

Features Delivered:

• Fully custom Shopify theme aligned with brand positioning

• Structured product pages highlighting material quality and craftsmanship

• Clean information hierarchy to educate buyers

• Mobile-first commerce experience

• Scalable product architecture for future SKUs

• Payment gateway configuration

• Inventory setup and fulfillment alignment

• Backend configuration for operational efficiency

Strategic Focus

Because ACT was entering a new market, the digital storefront needed to do more than sell — it needed to educate. We structured the experience to:

• Emphasize product quality and material differentiation

• Highlight American manufacturing credibility

• Present technical features in accessible language

• Build trust through clarity and simplicity

The result was a brand-forward e-commerce experience built for long-term growth.

Results

The new Shopify storefront provided:

• A professional launch platform for ACT’s cookware line

• Clear product education to support conversions

• Structured backend systems for inventory and order tracking

• A scalable digital foundation for future expansion

ACT successfully launched their new steel pan line with a digital storefront aligned to their manufacturing standards and growth ambitions.

Eleven12’s Value

This project highlighted our ability to:

• Translate manufacturing expertise into digital commerce clarity

• Build scalable Shopify systems for new ventures

• Structure product storytelling for conversion

• Align backend workflows with operational reality

We didn’t just build an online store. We engineered a launch platform designed to support product growth and brand authority.